Built by someone
who’s been
in your shoes.

SPM was built by someone who understands the pressure, the isolation, and the mental load of running a practice alone. Not from the outside. From inside it.

300+

Practices supported

Years operating

2020

Founded

Serena Jones
CEO & Founder, SPM

Serena’s story

Hey, I’m
Serena.

For years, I’ve watched the same pattern play out across allied health practices. They’re overwhelmed, burnt out, income capped. They think it’s a money problem. It’s not. It’s a time problem.

They’re stuck managing operations instead of seeing clients or running the business. Every hour spent on admin is an hour they can’t bill, and time they can’t get back. Their income is capped because their time is consumed.

“I started in a GP clinic at 16. Spent 7 years in medical practice management before taking SPM out on its own. This industry has been my whole career — and I’m still in it every single day.”

Early in my career, someone saw potential in me, took me under their wing, and gave me opportunities I never would have gotten otherwise. That mentorship changed everything. I moved to a psychology practice and within 18 months had built it from 2 solo psychologists to 9, with a six-month waitlist.

Then I hit a ceiling. I could see exactly what the practice needed to scale — but I couldn’t implement it from my role. That’s when I realised: this is the ceiling every practice owner hits when they’re coordinating everything themselves.

In October 2020, I launched Structured PM. People started reaching out naturally — all hitting the same ceiling, overwhelmed and isolated, trying to deliver excellent client care while holding the whole operation together.

Today I’m not just running SPM — I’m also an equity partner in a successful online psychology clinic. My boots are, and always will be, on the ground. I built SPM around a simple belief: work should fuel life, not consume it.

Age 16

Started in a GP clinic

First role in practice management. Spent 7 years learning medical practice operations from the ground up.

2018

Psychology practice growth

Moved to allied health. Built a practice from 2 psychologists to 9 with a 6-month waitlist in 18 months.

2020

Founded Structured Practice Management

Launched SPM to give practice owners the coordinated support they’d been missing. Practices across Australia started reaching out immediately.

Today

300+ practices. Equity partner. Still on the ground.

SPM supports 300+ practices Australia-wide. Serena is also an equity partner in an active psychology clinic — never just advising from the sidelines.

What we believe

The foundation
we build on.

These aren’t values we put on a wall. They’re the reasons SPM exists, and the standard we hold ourselves to every day — for our team and for our clients.

We work to live

Work should fuel life, not consume it. We create freedom through flexibility — not as a perk, but as a core operating principle. We measure success by results and quality of life, not hours or presence.

We’re in this together

Building a business is lonely. No one should do it alone. We check in when things are hard, celebrate wins together, and show up for each other — for our team and for our clients.

We do what we say

Trust is earned through action, not promises. We show up consistently, follow through on commitments, and communicate honestly — even when it’s uncomfortable.

The people behind SPM