Serena Jones
Owner & Director, Structured Practice Management

Equal parts strategy nerd and chaos-tamer, Serena is the brains (and heart) behind Structured Practice Management. Armed with years of experience working alongside psychologists and allied health professionals, she’s obsessed with turning business chaos into calm, sustainable systems. She’s helped over 200 practitioners set up, scale, and streamline their businesses. When she’s not knee-deep in CRMs, systems, or mentoring her team, you’ll find her juggling mum life, bingeing a good podcast, or baking something that might survive a toddler taste test.

She’s your go-to if you want less stress, more structure, and a business that doesn’t run you.

Jemma 
Marketing Manager

Jemma is the creative force behind our brand’s voice, vision, and very intentional vibes. As Marketing Manager, she brings campaigns to life with a mix of heart, strategy, and the occasional pun. Passionate about empowering health professionals to connect authentically with their audiences and converting audience to clients, Jemma is all about marketing that actually feels good (and works).

At 32, she’s a proud plant mum, slow-but-steady runner, and firm disliker of diet culture. Her love language? Food—preferably shared, celebrated, and never restricted. When she’s not mapping out content strategies or deep in a Canva spiral, she’s probably nurturing her leafy green babies or fueling her Inspire Wellness mission.